This Ontario College Graduate Certificate program prepares students for an exciting and successful career in the fast growing multi-billion dollar sport industry. No longer is "passion for the game" a qualification for entry: a specialized business education is required. Successful individuals looking for a sport job are well-trained, educated, and highly skilled. This one-year program prepares students to work within the broader area of sport, particularly the management aspect of the industry.

In three terms of study, the curriculum provides cross-disciplinary training related to: sport marketing; corporate and ticket sales; sport sponsorship; sport economics; sport finance; event planning and management; sport business in the social context; customer service; legal aspects of sport; sport governance; project management; and, sport management professional preparation. In-class work includes case studies, role playing, optimal use of technology, and a variety of practical assignments.

The design of the Sport Business Management program and its respective components is unique. As the nation's capital, Ottawa has several professional sport franchises and more national governing sport bodies and multi-sport organizations than any other city in Canada. The program balances sport-business management education with an intensive experiential work placement. Throughout the duration of the program, students must work a minimum of 16 hours per week within the sport industry.

This program is presented in a mobile notebook computing learning environment, enabling a hybrid course delivery with courses in-class and online. Graduates obtain mobile computing skills to interact in a collaborative fashion with peers and course leaders allowing them to contribute immediately to an organization's goals using modern information technology tools.

Through an active advisory board of sport industry leaders and close relationships with employers, the program is continuously updated to meet the current demands of the sport industry. These relationships provide students with strong opportunities for networking, as well as, bringing influential industry leaders into the classroom to share their experiences. Upon graduation, students are well-prepared to begin working as a sport business professional.

This is a mandatory laptop program and students are required to use a laptop computer with the appropriate software. For more information, see the website at: algonquincollege.com/its/laptop

SUCCESS FACTORS

This program is well-suited for students who:

• Have a passion for sport.
• Possess excellent time-management skills.
• Are well-organized, energetic, and enjoy working with people.
• Are interested in planning and executing sport business initiatives.
• Are motivated to lead.