This three-year Ontario College Advanced Diploma program develops the conceptualizing, copywriting, layout, production, and media selection skills required for planning, creating, and implementing marketing communications.
Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops and with the Algonquin Times, the student newspaper, and the student-run advertising agency. Macintosh computers are used extensively. The program concludes with six weeks of on-the-job fieldwork.
SUCCESS FACTORS
This program is well-suited for students who:
- Are creative and show initiative.
- Are disciplined in their studies.
- Have strong interpersonal skills.