This dynamic and challenging three-year Ontario College Advanced Diploma program is designed for individuals who are interested in applying their creativity to communicating ideas and concepts in both print and electronic media. Students develop the expertise required to become graphic designers through strong practical and theoretical training in typography, the basic fundamentals of creativity, design, image, form, colour, and production skills. The program includes extensive hands-on training in current software tools which allows students to present their design solutions in a variety of formats.

Graphic designers are problem-solvers who research and manage visual design projects. They establish a project's goals and objectives, analyze needs/problems, develop visual solutions, and prepare concept presentations for client approval, which ranges from simple sketches to full colour layouts. Designers develop concepts in consultation with clients and work with photographers, illustrators, and other creative professionals to produce print, electronic, and audio-visual communications.

Traditionally, graphic designers focused primarily on print media including brochures, logos, corporate identity materials, annual reports, promotional posters, signage systems, packaging, film and video graphics, publication design for books and magazines, and flyers. However, with the emergence of electronic visual communication, graphic designers have become more involved in web design, motion graphics, and design for interactive media.

Students study the design fundamentals for print and screen in the first two years of the program. In the third year, students choose a print or electronic media specialization and are placed in the field for on-the-job training and experience.

Graduates produce a comprehensive design portfolio profiling their skills and abilities, and have the opportunity to display their best work at an annual Grad Show exhibition for graphic design professionals and the public.

SUCCESS FACTORS

This program is well-suited for students who:

• Enjoy working with type and images to communicate their ideas.
• Like to use software tools to create images and documents.
• Are detail-oriented, organized, and committed to achieving excellence in their final products.
• Think visually and creatively.