This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing, and growing marketing research industry. Students learn how people think, how and why people purchase items, and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator's guide construction; data collection; data base construction; basic and intermediate statistical analysis and interpretation; and report writing skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Students in this program gain a substantial foundation in preparation to write the national Marketing Research and Intelligence Association's examination to receive accreditation as a Certified Marketing Research Professional (CMRP).

This is a mandatory laptop program and students are required to use a laptop computer with the appropriate software. For more information, see the website algonquincollege.com/its/laptop

SUCCESS FACTORS

This program is well-suited for students who:

• Possess good communication (written, verbal, technology) and interpersonal abilities.
• Can be self-directed in a team environment.
• Are well-organized and can work effectively under tight time constraints.
• Possess critical-thinking skills.
• Are curious and have an analytical nature.
• See themselves contributing as a team member in dynamic environments.
• Like analyzing and solving problems.
• Enjoy a "hands-on" approach to learning about the marketing research industry.