This two-year Ontario College Diploma program blends public relations theory with practical experience in research, writing, editing, time and resource management, concept creation, speaking, and organization. Courses are offered in a variety of learning environments, such as, the classroom, the computer lab, and the office setting. In the final semester, students participate in a seven-week field placement.

In addition to public relations courses, the curriculum includes courses in desktop publishing, production (photography, the Internet, and layout), and business. The emphasis of the program is on attention to detail and creative and critical thinking in all public relations activities, from media relations to special event coordination. Because the time for out-of-class activities matches the time allocated for in-class work, students must make a full-time commitment to this program.

SUCCESS FACTORS

This program is well-suited for students who:

• Are motivated, energetic, creative, and flexible.
• Enjoy working in a team environment.
• Are detailed-oriented, organized, and committed to achieving excellence in their work.