ONTARIO COLLEGE DIPLOMA

Business - Marketing

Program #0214E01FWO
2 Year(s)

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This two-year Ontario College diploma program provides students with a specialization in marketing and a strong general education in business. Students receive an application-oriented education in all aspects of marketing from product conception to product consumption. In addition, students build mobile computing skills by interacting in a collaborative fashion with peers, project clients, and course leaders. This collaborative environment allows graduates to immediately contribute in a meaningful way to an organization's marketing program using modern information technology tools.

Students also benefit from the application of computing technology in the program through enhanced research abilities, collaborative learning, computer proficiency, and improved communications skills. The program consists of four levels and is designed to provide both marketing theory and applied learning, culminating with a comprehensive marketing plan project with an industry client in the fourth level.

Marketing-related studies include marketing to the consumer and business marketplace environment, marketing planning and decision-making, and global marketing. Marketing communications, marketing research, professional selling, sales management, and e-marketing and distribution are also covered in the curriculum. Learning assignments involve case studies, online discussion boards and research, role-playing, practical assignments, and ongoing project work with industry partners.

This is a mandatory laptop program and students are required to use a laptop computer with the appropriate software. For more information, see the website at: algonquincollege.com/its/laptop

SUCCESS FACTORS

This program is well-suited for students who:
  • Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
  • Are seeking a career path that offers a range of employment opportunities and places them at the center of an organization's decision making processes and creative execution.
  • Enjoy interacting with others in a group setting.
  • Are interested in examining business situations and creating customized solutions.


Every attempt is made to ensure the accuracy of the information in this publication. For the most current information, please visit our web site at www.algonquincollege.com. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.