This position reports to the Director, Marketing or designate, and is responsible for planning, development and implementation of strategic marketing and communications initiatives to prospective students and other target audiences for internal stakeholders such as schools, faculties, departments and services. The incumbent focuses on the College’s demand generation/acquisition programs and measures the programs’ success by student enrollment and retention.
The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.
The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service. This position requires significant interaction with Department Chairs, Program Coordinators, the Vice President Academic’s Office, the Registrar’s Office and the College’s Publishing Division.