Notice of Job Competition
SS-095-13
Job title: Marketing Officer –Temporary Assignment To September 26, 2014
View Job Description
   
Department/Campus: Marketing
Woodroffe
Reports To: Director, Marketing
   
Salary Range: Payband G - $27.46-$31.83 per hour ($51,961 to $60,230 per annum based on a 36.25 hour work week).
   
Job Posted On 11-Oct-2013
Job Posted Until: 28-Oct-2013 (noon)
Posting Type: Internal/External

Job Description  

This position reports to the Director, Marketing or designate, and is responsible for planning, development and implementation of strategic marketing and communications initiatives to prospective students and other target audiences for internal stakeholders such as schools, faculties, departments and services. The incumbent focuses on the College’s demand generation/acquisition programs and measures the programs’ success by student enrollment and retention.

The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.

The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service. This position requires significant interaction with Department Chairs, Program Coordinators, the Vice President Academic’s Office, the Registrar’s Office and the College’s Publishing Division.

Required Qualifications  
  • A minimum of a University degree or three-year community college diploma or equivalent, in marketing, advertising, graphic arts or public relations
  • A minimum of five (5) years experience, including:
    • Extensive experience in results-driven marketing and communications – in an academic environment or elsewhere
    • Relationship management and project management expertise
    • Demonstrated budget management and project management expertise
    • In-depth knowledge of Web, digital and print production and graphic design best practices
    • Experience in assigning and coordinating the work of others
    • Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities
    • Familiarity with campaign tracking and measurement tools
  • Experience managing multiple marketing initiatives at one time
  • Experience executing campaigns in both traditional and digital environments
  • Exceptional project management and client liaison skills are required
  • Familiarity with marketing automation, campaign tracking and lead measurement tools is an asset
  • Thorough understanding of a marketing revenue cycle is an asset
  • In-depth knowledge of online, digital and print production and graphic design best practices
  • Experience in coordinating the work of others


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Algonquin College values diversity and is an equal opportunity employer.
We offer an inclusive work environment and encourage applications from all qualified individuals.
Workplace accommodations are available.

While we thank all those who apply, only those to be interviewed will be contacted.